{"dataset":{"slug":"pollsters","title":"Thin Gold Pollster Registry","summary":"The 21 pollsters Thin Gold tracks, with editorial tier rating, partisan lean, and house-effect estimate. Sprint 3 (F14) will expand this with full rating methodology and average final-weekend error.","source":{"name":"Thin Gold editorial registry","url":"https://thingold.com/pollsters"},"cadence":"on-change","columns":[{"key":"pollster_id","title":"Pollster ID","description":"Slug used for cross-referencing."},{"key":"display_name","title":"Display Name"},{"key":"tier","title":"Tier","description":"1 (top) through 3 (excluded from averaging)."},{"key":"partisan_lean","title":"Lean","description":"D / R / N (neutral / not measured)."},{"key":"house_effect","title":"House Effect","description":"Points D-leaning (positive) or R-leaning (negative)."},{"key":"notes","title":"Notes","description":"Editorial commentary."}]},"citation":"Thin Gold (2026). \"Thin Gold Pollster Registry.\" Retrieved 2026-04-30, from https://thingold.com/data/pollsters. CC BY 4.0.","license":"CC BY 4.0","retrieved_at":"2026-04-30","row_count":21,"rows":[{"pollster_id":"emerson_college","display_name":"Emerson College","tier":1,"partisan_lean":"N","house_effect":null,"notes":"University-run. Occasional slight variability but overall balanced."},{"pollster_id":"marist_college","display_name":"Marist College","tier":1,"partisan_lean":"N","house_effect":null,"notes":"University-run; NPR/Marist partnership. Nonpartisan."},{"pollster_id":"marquette_university_law_school","display_name":"Marquette University Law School","tier":1,"partisan_lean":"N","house_effect":null,"notes":"University-run; long reputation for methodological rigor in WI politics."},{"pollster_id":"monmouth_university","display_name":"Monmouth University","tier":1,"partisan_lean":"N","house_effect":null,"notes":"University-run; A+ rating historically."},{"pollster_id":"nyt_siena","display_name":"NYT/Siena","tier":1,"partisan_lean":"N","house_effect":null,"notes":"NYT/Siena College partnership. Consistently top-rated methodology."},{"pollster_id":"surveyusa","display_name":"SurveyUSA","tier":1,"partisan_lean":"N","house_effect":null,"notes":"IVR methodology, nonpartisan media-client base."},{"pollster_id":"unh_survey_center","display_name":"UNH Survey Center","tier":1,"partisan_lean":"N","house_effect":null,"notes":"University of New Hampshire. Academic, nonpartisan."},{"pollster_id":"washington_post_schar_school","display_name":"Washington Post/Schar School","tier":1,"partisan_lean":"N","house_effect":null,"notes":"Academic partnership (GMU Schar School). Widely considered nonpartisan."},{"pollster_id":"cnn_ssrs","display_name":"CNN/SSRS","tier":2,"partisan_lean":"N","house_effect":null,"notes":"SSRS runs for CNN; independent nonpartisan methodology."},{"pollster_id":"ddhq_decision_desk_hq","display_name":"DDHQ/Decision Desk HQ","tier":2,"partisan_lean":"N","house_effect":null,"notes":"Decision-desk election-call service; polling arm is newer but nonpartisan."},{"pollster_id":"fox_news_beacon_research","display_name":"Fox News/Beacon Research","tier":2,"partisan_lean":"N","house_effect":null,"notes":"Fox News methodology pairs Beacon (R-leaning) with a D-leaning partner; net neutral by design."},{"pollster_id":"morning_consult","display_name":"Morning Consult","tier":2,"partisan_lean":"N","house_effect":null,"notes":"Online panel, nonpartisan media clients."},{"pollster_id":"ppp_public_policy_polling","display_name":"PPP (Public Policy Polling)","tier":2,"partisan_lean":"D","house_effect":1.5,"notes":"Explicitly Democratic-aligned firm (PPP self-identifies as D pollster). Silver Bulletin tracks slight D house effect."},{"pollster_id":"quinnipiac","display_name":"Quinnipiac","tier":2,"partisan_lean":"N","house_effect":null,"notes":"University-run; nonpartisan."},{"pollster_id":"yougov","display_name":"YouGov","tier":2,"partisan_lean":"N","house_effect":null,"notes":"Online panel; treated as neutral in industry aggregators."},{"pollster_id":"insideradvantage","display_name":"InsiderAdvantage","tier":3,"partisan_lean":"R","house_effect":2,"notes":"Documented R-lean; low transparency on methodology."},{"pollster_id":"mclaughlin_associates","display_name":"McLaughlin & Associates","tier":3,"partisan_lean":"R","house_effect":3.5,"notes":"Explicitly Republican polling firm. Client list is almost entirely R candidates/orgs."},{"pollster_id":"patriot_polling","display_name":"Patriot Polling","tier":3,"partisan_lean":"R","house_effect":2,"notes":"Newer R-aligned firm; name signals orientation."},{"pollster_id":"quantus_insights","display_name":"Quantus Insights","tier":3,"partisan_lean":"R","house_effect":2,"notes":"Conservative-aligned; flagged for herding patterns."},{"pollster_id":"rasmussen_reports","display_name":"Rasmussen Reports","tier":3,"partisan_lean":"R","house_effect":2.5,"notes":"Long-documented Republican house effect. IVR methodology, conservative media clients."},{"pollster_id":"trafalgar_group","display_name":"Trafalgar Group","tier":3,"partisan_lean":"R","house_effect":2,"notes":"Republican-aligned; consistent R house effect in 2020/2022/2024 cycles."}]}